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Corporate Communications (SM TM)
Isn't
It Time to Get your Company Communications
into High Gear
It's easy with the right corporate communications!
Our goal is to greatly
improve your business overall communications,
and to clearly and effectively communicate
the essence of your company. Our knowledge
and experience assures you will receive
the highest degree of communications
value for your company.
To get started on this
exciting journey, please contact us
immediately!
Welcome to Corporate
Communications.org -- "Keeping
It Super Simple" so your business
communications improve.
Our specialty is business
communications improvement. We realize
the importance of your small business
communicating with clients and prospects
for the attention it deserves to increase
profits.
Working together, we will
familiarize ourselves with your firm
and specific requirements so we understand
your needs up front which will save
you time and money in the long run.
Company communications help you to:
- Get exposure - local, nationwide
and worldwide
- Keep your existing and prospective
clients informed
- Reach out to new clients and capture
the Internet Market.
- Allow potential clients to reach
you and "check-out your products,
services info" at any time and
at their convenience, 24x7
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Ten Tips for Building an E-commerce Web Site
Want to sell your goods directly from your site? Here are 10 tips:
1. Design for your target market. Find out who your potential customers are
and why they come to your site, that is where they are on the consumption
cycle.
2. Identify your objectives for the site and introduce content accordingly.
One Internet marketer tells the story of erroneously marketing an automotive
book as an aid to car repair then discovered that the real market for his
publication was buyers of new cars.
3. Be cautious about using offline marketing material on the Web. Print
material often does not lend itself to Web content and usually needs to be
modified.
4. Engage the viewer with dynamic environments. Allow the customer to
experience the site - not just view it. Chat features, forums, solicited
feedback, and database delivery of custom content go a long way.
5. Provide good navigational structure, including search capabilities for
larger sites. Viewers enter your site at various webpages - they should be able
to navigate easily no matter where the place of entry. Your sales area should
be free of links to other Internet sites. Why encourage customers to leave when
you've worked so hard to attract them?
6. Test the interface. A Website interface should enhance the user's goals,
not distract from them. Strive to meld site components (i.e. graphics, text,
sound, etc.) to create a unique atmosphere and identity.
7. Design with usability in mind and abide by basic design principles.
Utilize white space (less is more), fonts that are easily read, pleasing color
schemes, universally understood symbols, and backgrounds that don't distract
from the message.
8. Write for the Web. Write in the second person. (i.e. You will appreciate
our new product because ...) Keep sentences short and no more than 3-4
sentences per paragraph. Make use of hyperlinks and interactivity unless doing
so would take visitors away from your sales area. Remember also that your
visitors may be situated in other parts of the world, and they may not
understand jargon or North American slang. Lastly, research shows that Web
surfers detest the use of marketing hype. Subtlety counts.
9. Give something away and reward visitors from coming to your site. Offer
free information, articles, contests, industry news or personalized services.
10. And most importantly, always answer the question, "What's In It
For Me." In other words, talk "Benefits" not
"Features." Sound familiar?
How To Use Testimonies To Increase Sales
Have you ever purchased something that your friend recommended? Didn't this
make you feel secure and safe since you knew that your friend was happy with
the product or service? The best kind of advertisement is word of mouth. Even
though it doesn't travel fast, it can do some magnificent results. When one of
your past customers tells other people how great your service is, it makes
people feel secure, and safe. It gives them a reason why to buy your service or
product. Give your past customers a chance to brag about you, use their
testimonies.
You can use them as powerful tools to increase your sales dramatically.
First I would collect all the testimonies that you have received from your past
customers. Then I would make a whole web page on your site and place the
testimonies on that page. I would suggest linking to their email address, so a
potential client can email them and verify the testimony. This also gives them
the opportunity to speak with your past customers and find out all the great
things that they have experienced with your service or product. They could then
turn around and tell their friends what they heard. This could tumble like a
domino affect, causing you to have an explosion of sales.
There are many other ways you can use the testimonies. If you have a
newsletter that you publish, I would suggest putting an ad in the newsletter
that contains The testimony and some information about your service or product.
This will give the potential client a real good reason to visit your site. They
already have proof about how good your service or product is. I would also
suggest using them in any advertisement you have, and this will give you the
same benefits.
Try using your testimonies to answer your potential customers' questions.
This will answer their questions, and will show them how good your service or
product is. This is like killing two birds with one stone. You can also try
putting some testimonies in your follow ups that will give them a reason to act
now.
There is still a big percentage of people on the Internet that are afraid
to give out their credit card. They do not think the Internet is safe, and are
worried that someone will steal their credit card number. By having The
testimonies, it will make them feel more comfortable and secure about buying
your service or product. |
